How To Get Your Firm Highly Ranked on the Map and Search Pages in Your Area
Total Credits: 1 including 1 Communications and Marketing - Non-technical
- Average Rating:
- 2
- Categories:
- Partner Produced | Communications
- Faculty:
- Christian Jones
- Course Levels:
- Update
- Duration:
- 1 Hour
- License:
- Product Setting: Expires 30 day(s) after program date.
Description
The lion’s share of searchers go to Google when looking for CPAs and tax or accounting practitioners, yet most CPAs have no idea how to ensure that they are ranked highly and found by their ideal clients.
This course will equip you with the newest updates about how Google is sorting businesses like yours as well as up-to-date best practices for shooting up the rankings so your practice finds itself in the coveted “snack pack” (the first three businesses listed when people search on a mobile device or with a “localize” search term). Discover the rarely-discussed secrets to ensuring that your practice gets discovered by the best kinds of prospects—the ones who are looking for exactly what YOU provide.
Basic Course Information
Learning Objectives- Understand the different places your business can rank on Google and the different factors Google is looking for
- Identify the highest points of leverage for ensuring that your Google Business Profile (GBP) listing is fully optimized for being found
- Be able to identify the biggest mistakes most tax and accounting practices are making with their GBP listings
- Know the importance of getting reviews for your Google Business Profile
- Recall how to use the search results pages as an ongoing new client acquisition "machine"
Major Subjects
- Understanding how Local SEO works
- Google Business Profile basics
- The importance of reviews
Course Materials
| Important CPA Credit Instructions READ BEFORE WEBCAST UPDATED (487.5 KB) | Available after Purchase | ||
| How To Get Your Firm Highly Ranked on the Map and Search Pages in Your Area Handout (5.4 MB) | Available after Purchase | ||
Faculty
Christian Jones Related Seminars and Products
Christian is TaxProMarketer’s Vice President. He oversees TaxProMarketer’s website and SEO departments and helps develop tactics and strategies within each area. Developing and implementing strategies that deliver results for TaxProMarketer’s clients is one of Christian’s main areas of oversight. He also teaches on a variety of topics in CPE webinar settings, at live events, and on other platforms where TaxProMarketer presents. The strategy Christian has developed around search marketing, and the implementation team who pull it off, is setting the standard within the tax and accounting industry.
Dates
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Thu, Apr 17, 2025 - 01:30pm to 02:31pm EDT
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Additional Info
Basic Course Information
PrerequisitesNone
Advanced Preparation
None
Designed For
- Bookkeepers
- CFOs / Controllers
- All CPAs
- Nonprofit professionals
- Small business owners
Original Recording Date
06/26/23
Yellow Book
No
Course Developer
MICPA
Date Added to Catalog
02/08/23
Additional Information
Complaint Resolution PolicyPlease contact Anne Taylor for any complaints. anne.taylor@acpen.com, (972-377-8199).
Official Registry Statement
Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org
Instructional Delivery Method
Group Internet Based
Course Registration Requirements
Online Registration
Refund/Cancellation Policy
Please contact the ACPEN help desk 1-877-602-9877 or help@acpen.com if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.
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